Who is TullyLaRue & Co.?

Welcome! I’m so thrilled you’re here! Let me take a moment to introduce myself. My name is Annie—or Lale, or Lale Annie—whichever you prefer! 😉 I’m the owner of TullyLaRue & Co., a small, independently owned business named after my grandfather, Tully LaRue Lale.

My journey with permanent jewelry began in the fall of 2022, when I discovered this unique concept and immediately fell in love. I dove into extensive research (much more than I ever imagined!) and patiently waited for the perfect moment to begin this venture. After building my skills, gaining confidence, and connecting with incredible wholesalers, I officially launched TullyLaRue & Co. in July 2023.

At TullyLaRue, we specialize in permanent jewelry—also known as infinity jewelry, bonded jewelry, or forever jewelry. This technique involves fusing the ends of a delicate gold or silver chain to create a seamless, elegant piece that can be worn on your wrist, neck, ankle, or even as a ring!

The process is completely painless, leaving you with jewelry you never have to take off. You can shower, exercise, and go about your daily life with ease. Plus, you can personalize your piece by adding a birthstone or charm to make it uniquely yours. With simple, timeless designs, your jewelry becomes a statement of who you are. And if you love layering, you can create a beautiful stacked look with multiple pieces!

I love working with you to design something special and seeing your vision come to life. Let’s create something beautiful together!